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How do we find your "PLACE"?
1/16/2015


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How do we find your "PLACE"?
Volume 15 Issue 01

 

 

A recent Smart DataMapping project reminded us we still do a lot of DataMapping education when we pinpoint business information & locations.

Private Home Care, Inc. is a personal care agency based in Belfast, Maine. As a business with a very specific clientele, it is important that their information is easy to find when potential clients search for personal care services. But Private Home Care heard that people were having a hard time finding both information and the location of their office.

Smart DataMap Services performed a DataMap Discovery to see what was causing the confusion for Private Home Care. The discovery showed that the GPS maps had the address in the wrong location, directing potential clients away from Belfast and Private Home Care’s office.

The issue is Google Maps doesn't correctly show the E911 location for the street address of Private Home Care, Inc. at 243 High Street, Belfast, Maine.

A business address is very limited for actual threshold marketing, the concept that the customer must cross the threshold of a local business for the transaction to occur. In Smart DataMapping we prefer defining a business Place, with all the business smarts attached to it.

Here's an example. Robin's Nest Consignment has the same street address as Smart DataMap Services. Searching by address shows BOTH. Searching by business Name ONLY, shows the appropriate PLACE with all the business info!

 

For Private Home Care,Inc., Smart DataMapping Services optimized BOTH the map location and the business information. Now, not only can clients easily find the location and new website for Private Home Care, but they know the business exists! Says owner Katherine Strout, “We’re right at the top when you type in anything about our type of business. Most people didn’t realize we were here.”

 

Places are very versatile and may be used in most applications where maps are used. News sources and organizations love to include maps, which work best for your with your PLACE.

Now when someone searches the Belfast Chamber of Commerce' s web site, Private Home Care, Inc.'s PLACE shows new clients exactly where they are located and everything about them. Take a look and click the MAP!

 

Remember, your "PLACE" of business overrules your address.



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