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DataMap Dictionary
2/11/2016


We're often reminded that DataMap terms are still new to many business owners, so we're offering our DataMap Dictionary to help.
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Address- the legal street number and name as defined by the E911 map. Historical names in use prior to 1999 cause BIG problems in DataMapping. The local municipality controls the street name.

Brick & Mortar- A physical store or location where purchase transactions occur.

Category- A business chooses a primary category to describe what they do from the Standard Industrial Classification numbers (SIC codes) provided by the government. This is often the most challenging choice in DataMapping since each directory may offer choices beyond the basic SIC codes.

Citation- Listing of your business information on a third party website (e.g. Chamber of Commerce & Tripadvisor). Citations may be claimed so your business owns the listing and controls it's content.

DataBot- a software tool used to scour the internet for business information used to populate Points of Interest (POI) in GPS and third party web directories.

DataMap Discovery
- a review across various Maps and business datasets to determine corrective action to make business location and business information current.

DataMapping- the process of defining both GPS map location across multiple map services and business information, so that customers may find and navigate to a specific business.

E-911- The reason road names were changed to new unique names from historical names. "Enhanced 911, E-911 or E911 is a system used in North America that links emergency callers with the appropriate public resources." (from Wikipedia)

Garbage in, Garbage out (GIGO)- in the field of computer science or information and communications technology refers to the fact that computers, since they operate by logical processes, will unquestioningly process unintended, even nonsensical, input data ("garbage in") and produce undesired, often nonsensical, output ("garbage out"). The principle applies to other fields as well. (From Wikipedia, the free encyclopedia)

GPS Coordinates
- Global Positioning Systems (GPS) use numerical coordinates to define a location's latitude and longitude. Early (dumb) navigation systems required entering numbers like 44.4292471, -68.9757086 to navigate to the location. (These are the GPS Coordinates for Smart DataMap Services) This is the most tedious way to define your location, so avoid unless you're setting a Geocache at your location.

Keywords- unique descriptors, e.g. Maine or Belfast

NAP- Name, Address, Phone data are the rudimentary information fields about a business that is replicated by DataBots. A well DataMapped business will have over 100 fields of information associated with it. (e.g. website or hours of operation)

Navigate- using a GPS to direct travelers from their current location to a specific business location. Smart technology has evolved to navigation simpler. Early GPS required
GPS Coordinates, then Numeric Street Address, and now only the business Place name.

Place- a smart tag, at a GPS location, for a business with all the business information associated to it.
Place of Business










POI (Point of Interest)- a place shown on a GPS, generally sorted by Category

Products- items a business offers for sale. e.g. bread or muffins

Services- items a business performs for others. e.g. catering

Standard Industrial Classification number (SIC Code) assigned by the U.S. government to business establishments to identify the primary business of the establishment. The classification was developed to facilitate the collection, presentation and analysis of data; and to promote uniformity and comparability in the presentation of statistical data collected by various agencies of the federal government, state agencies and private organizations.

Tag Line- your business slogan, which uniquely identifies your business. e.g. MasterCard:
There are some things that money can’t buy. For everything else, there’s MasterCard.

Our tag line at Smart DataMap Services is:                                    Pinpointing your location & business information, so customers can navigate through door.

Verified Listing- business or listings may be verified to improve the quality of the listing and to verify location of Brick & Mortar locations. Verifying means using a source beyond your login to confirm the location and information are accurate. Sources include: Telephone Call, USPS Postcard, Utility bill/Phone bill, Business license, Business tax file, Certificate of formation, or Articles of incorporation.

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